Privacy Policy

At U.S. Roofing Direct, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.usroofingdirect.com, use our services, or interact with our advertisements, including those served through Meta's advertising platforms (e.g., Facebook, Instagram). By accessing our website or services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect information about you in the following ways:

a. Information You Provide

Personal Information: When you interact with our website, sign up for our services, make a purchase, or contact us, we may collect personal information such as your name, email address, phone number, billing address, or payment information.

User-Generated Content: Information you provide through forms, surveys, or communications, such as feedback or customer support inquiries.

b. Automatically Collected Information

Website Usage Data: We collect data about your interactions with our website, including IP address, browser type, device information, pages visited, and timestamps.

Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your activity on our website and personalize your experience. This includes tracking for analytics and advertising purposes.

Meta Pixel and Conversions API: We use Meta's Pixel and Conversions API to collect data about your interactions with our website and ads, such as page views, purchases, or form submissions. This data may include your IP address, device identifiers, and hashed personal information (e.g., email or phone number) to measure ad performance and optimize campaigns.

c. Information from Third Parties

Advertising Partners: We may receive information about you from Meta and other advertising partners to deliver targeted ads. This may include demographic data, interests, or behavior-based insights.

Analytics Providers: We use tools like Google Analytics to collect aggregated data about website usage and visitor behavior.

2. How We Use Your Information

We use your information for the following purposes:

• To Provide and Improve Our Services: To process transactions, fulfill orders, and enhance your experience on our website.
• Advertising and Marketing: To deliver personalized ads on Meta platforms (e.g., Facebook, Instagram) and other channels, measure ad performance, and optimize our marketing campaigns. We use Meta's Pixel and Conversions API to track events like purchases or sign-ups for ad attribution and targeting.
• Analytics: To understand how users interact with our website and ads, improve our services, and conduct research.
• Communication: To send you promotional emails, newsletters, or respond to your inquiries, with your consent where required.
• Compliance and Security: To comply with legal obligations, prevent fraud, and protect the security of our website and users.

3. How We Share Your Information

We may share your information in the following circumstances:

• With Meta for Advertising: We share data collected via Meta Pixel and Conversions API with Meta to deliver, measure, and optimize ads. This includes hashed identifiers (e.g., email or phone number) for matching purposes and to create custom or lookalike audiences.
• Service Providers: We work with third-party vendors (e.g., payment processors, hosting providers, or analytics tools) who process your data on our behalf under strict confidentiality agreements.
• Legal Compliance: We may disclose your information to comply with applicable laws, regulations, or legal processes, such as responding to subpoenas or government requests.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to a third party, with notice provided where required.
• With Your Consent: We may share your information for other purposes if you provide explicit consent.

4. Meta Ads and Conversions API

We use Meta's Pixel and Conversions API to collect and share data for advertising purposes. These tools allow us to:

• Track actions you take on our website, such as viewing content, adding items to a cart, or completing a purchase.
• Deliver targeted ads on Meta platforms based on your website activity or interests.
• Measure the effectiveness of our ads and optimize campaigns.

To facilitate this, we may share hashed personal information (e.g., email, phone number) with Meta to match your data with their user base. Meta processes this data in accordance with its Data Policy. You can manage your ad preferences in your Meta account settings or opt out of personalized ads (see Section 7 below).

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and deliver personalized ads. You can manage your cookie preferences through your browser settings or our website's cookie consent tool (if applicable). For Meta ads, you can control ad personalization in your Meta account or through the Digital Advertising Alliance's opt-out portal.

6. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request corrections to inaccurate or incomplete data.
• Deletion: Request deletion of your personal information, subject to legal exceptions.
• Opt-Out: Opt out of marketing communications or the sale/sharing of your data for targeted advertising (e.g., under CCPA).
• Data Portability: Request your data in a machine-readable format.
• Object or Restrict Processing: Object to or restrict certain data processing activities, such as under GDPR.

To exercise these rights, contact us at info@usroofingdirect.com or use the tools provided on our website. For Meta ads, you can adjust your ad settings directly in your Facebook or Instagram account or opt out via Meta's Ad Preferences.

7. Opting Out of Personalized Ads

You can opt out of personalized ads from Meta by:

• Adjusting your ad preferences in your Meta account settings.
• Opting out of interest-based advertising through the Digital Advertising Alliance or Network Advertising Initiative.
• Disabling cookies or using browser settings to block tracking (note: this may affect website functionality).

If you opt out, you may still see ads, but they will not be personalized based on your interests or behavior.

8. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no system is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or to comply with legal obligations. For example, we may retain purchase data for accounting purposes or ad tracking data for campaign analysis, as permitted by law. When data is no longer needed, we securely delete or anonymize it.

10. International Data Transfers

If you are located outside the United States, your data may be transferred to and processed in the United States or other countries where our servers or service providers are located. We ensure appropriate safeguards, such as Standard Contractual Clauses, are in place for international data transfers to comply with laws like GDPR.

11. Children's Privacy

Our services and ads are not directed to individuals under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us at info@usroofingdirect.com, and we will take steps to delete it.

12. Third-Party Links

Our website or ads may contain links to third-party websites or services not controlled by us. This Privacy Policy does not apply to those third parties, and we encourage you to review their privacy policies before providing any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a revised effective date. Your continued use of our services after such changes constitutes your acceptance of the updated policy.

14. Contact Us